Gophone Loyalty Program Shrinks

In these troubled economic times (drink) AT&T is lowering the value of its Gophone program for people who have been on the service for awhile. This comes on the heels of turnig their "unlimited" $20/month data plan into a 100 MB/month plan, which is only enough for non-smartphones...just like AT&T likes it.

The change: after your first $100 refill 9where you'll get $5 as a bonus) you'll get $10 per $100 added. This is in contrast to the current program, which steps up to $15 and eventually $20, depending on how much money you give AT&T.

Of course, not many people knew about this loyalty program, but dumbing it down doesn't help AT&T's case, especially if Verizon decides to keep Alltel's U Prepaid system around after the impending merger.